We use dialectics as a means to reflect upon change and innovation. In particular we focus on the dialectic between product and process.
Product directed activities include analyze, design and realization of new products and services. Process directed activities include evaluation, planning and regulation of the processes within the business domain.
We see product directed activities as implementation and process directed activities as management.
We strive to achieve a harmonious balance between implementation and management to ensure success for each project we manage.
Dialectic
The German philosopher Georg Wilhelm Friedrich Hegel was inspired by Chinese philosophy and the concepts of Yin and Yang. In Hegelian dialectic, change is described as a process consisting of various stages; each stage a harmonious whole of opposing forces of previous stages.
Hegelian dialectic has been popularized as a three-step process of thesis, antithesis and synthesis. A thesis that gives rise to its reaction, an antithesis, which contradicts or negates the thesis. The tension between the two being resolved by means of a synthesis.
The three dialectic stages
Yin and Yang is a good symbol of the three stages. The interdependence of opposites is shown by each being defined by the contours of the other. The interpenetration of opposites is expressed by having a black spot in the innermost centre of the white area, and a white spot in the innermost centre of the black area. The unity of opposites is shown by the circle surrounding the symbol, which expresses total unity and unbroken serenity in and through all the seeming opposition.